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Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry B ...

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Marketplace Advocacy Campaigns:
Copyright 2012 Barbara M. Miller.

All rights reserved.
Printed in the United States of America

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher.

Requests for permission should be directed to: permissions@cambriapress.com, or mailed to: Cambria Press 20 Northpointe Parkway, Suite 188 Amherst, NY 14228

Library of Congress Cataloging-in-Publication Data

Miller, Barbara Manning.
     Marketplace advocacy campaigns: generating public support for business and industry / Barbara M. Miller.
           p. cm.
     Includes bibliographical references and index.
     ISBN 978-1-60497-789-9
1. Advocacy advertising. 2. Business—Public opinion. 3. Industrial promotion. 4. Public relations. I. Title.

     HD59.3.M55 2012
     659.2—dc23

2011045923