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Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry B ...

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Marketplace Advocacy Campaigns:
Copyright 2012 Barbara M. Miller.

All rights reserved.
Printed in the United States of America

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher.

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Library of Congress Cataloging-in-Publication Data

Miller, Barbara Manning.
     Marketplace advocacy campaigns: generating public support for business and industry / Barbara M. Miller.
           p. cm.
     Includes bibliographical references and index.
     ISBN 978-1-60497-789-9
1. Advocacy advertising. 2. Business—Public opinion. 3. Industrial promotion. 4. Public relations. I. Title.

     HD59.3.M55 2012