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Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry B ...

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Marketplace Advocacy Campaigns:

Table of Contents

List of Figures

ix

List of Tables

xi

Preface

xiii

Acknowledgments

xv

Chapter 1: Introduction

1

Chapter 2: Marketplace Advocacy in Action

9

Chapter 3: Issue and Marketplace Advocacy

29

Chapter 4: Model of Marketplace Advocacy Influence

51

Chapter 5: Methods and Procedures

69

Chapter 6: Results

87

Chapter 7: Discussion

103

Chapter 8: Conclusions

117

Appendix A: Survey Demographics

135

Appendix B: Intercorrelations Between Model Variables

139

Bibliography

141

Index

161