To Vary or Not? The Effects of Ad Variation on the Web

by Sang Yeal Lee and S. Shyam Sundar

Book Details

TitleTo Vary or Not? The Effects of Ad Variation on the Web
AuthorSang Yeal Lee and S. Shyam Sundar
Book ISBN9780977356799
Pages132
Publication DateSeptember 01, 2007
Dimensions6 x 9 in or 229 x 152 mm Case Laminate

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