Christianity Online: Response to The Da Vinci Code as Impression Management

by John Dillon and William McKeel

Table of Contents

List of Boxes and Figures


Chapter 1: The Da Vinci Code Controversy

Chapter 2: On Identifying Crisis Thresholds and Managing Impressions

Chapter 3: Accounting for the Influence of The Da Vinci Code

Chapter 4: Methods and Means of Address

Chapter 5: Rhetorical and Discourse Analysis

Chapter 6: Blogs and Public Expression

Chapter 7: Reflections on Christianity's Use of External Public Relations

Conclusions on Key Motifs






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