Table of Contents
List of Boxes and Figures
Preface
Chapter 1: The Da Vinci Code Controversy
Chapter 2: On Identifying Crisis Thresholds and Managing Impressions
Chapter 3: Accounting for the Influence of The Da Vinci Code
Chapter 4: Methods and Means of Address
Chapter 5: Rhetorical and Discourse Analysis
Chapter 6: Blogs and Public Expression
Chapter 7: Reflections on Christianity's Use of External Public Relations
Conclusions on Key Motifs
Appendix
Notes
Bibliography
Index
