Farmers' Markets: Success, Failure, and Management Ecology

by Garry Stephenson

Table of Contents




Chapter 1. ADM, A Tomato Named Local Lucy, and Small Farms: The Ecology and the Reemergence of Farmers' Markets

Two Food Streams

An Applied and Ecological Approach to Enhancing Farmers' Markets

Two Food Streams Redux: "What if We Looked at the World as One Giant Farm Field?"

Two Food Streams Redux: "Start a Revolution with a Tomato"

The Literature of Farmers' Markets

August Vignette

Chapter 2. The Nature of Farmers' Markets

Mobile and Al Fresco

Producers and Products

Chapter 3. Ninety Years of Oregon's Farmers' Markets

An Inventory of Markets and the External Influences on Their Growth and Decline

Counting Farmers' Markets––An Oregon Inventory

Getting a Handle on Community Building

Chapter 4. Planning for the Future: What to Expect as a Farmers' Market Increases in Size

Farmers' Market Management and Organization

A Pre-Summary of Key Findings

Organizational Structure and Market Size Categories

Chapter 5. When Things Don't Work: Some Insights into Why Farmers' Markets Close

Market Dynamics

Resources, Success, and Failure

A Few Insights into Markets that Close

Additional Concerns Related to Market Failure

Chapter 6. It's Harder than It Looks: The Agro-Social-Economic-Regulatory Ecology of Oregon's Farmers' Markets

Ecological Influences and Farmers' Markets

Characteristics of Good Farmers' Markets

Integration of the Market Model

November Vignette

Chapter 7. Concluding Observations and Recommendations

A Broad Discussion of This Research

Summary of Findings in a Political Ecology Framework



A. Research Methods




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