Web Site Public Relations: How Corporations Build and Maintain Relationships Online

by Mihaela Vorvoreanu

Table of Contents

List of tables


Chapter 1: Introduction and Underlying Assumptions

The World Wide Web vs. the Internet

Project focus

The Website Experience

Websites: Major Communication Force in Contemporary Western Society

Project Goals

Project Overview


Chapter 2: Background

The WWW Communication Environment

Website Design

Researching the WWW: Communication Studies

Organization-Public Relationships


Chapter 3: A Framework of the Public Relations Website Experience

The Spatial Dimension

The Temporal Dimension

Research Questions


Chapter 4: Methods

User Experience Analysis

Website Selection

Research Participants

Questionnaire Construction


Chapter 5: Results and Discussion

Data Analysis

Results

Discussion


Chapter 6: Conclusion

Contributions to Theory and Practice

Limitations

Directions for Future Research


Appendices

References

Index


 

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