Table of Contents
List of tables
Chapter 1: Introduction and Underlying Assumptions
The World Wide Web vs. the Internet
Project focus
The Website Experience
Websites: Major Communication Force
in Contemporary Western Society
Project Goals
Project Overview
Chapter 2: Background
The WWW Communication Environment
Website Design
Researching the WWW: Communication Studies
Organization-Public Relationships
Chapter 3: A Framework of the Public Relations Website
Experience
The Spatial Dimension
The Temporal Dimension
Research Questions
Chapter 4: Methods
User Experience Analysis
Website Selection
Research Participants
Questionnaire Construction
Chapter 5: Results and Discussion
Data Analysis
Results
Discussion
Chapter 6: Conclusion
Contributions to Theory and Practice
Limitations
Directions for Future Research
Appendices
References
Index
