Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums

by Joseph Cazier

Table of Contents

List of Figures and Illustrations

List of Tables

Foreword

Chapter 1 - Introduction


Chapter 2 - Literature Review

Values

Trust

Privacy

Price Determinants


Chapter 3 - Model Development and Research Questions

Theories Used in Model Development

Dimensional Analysis of Trust

Effects of Values on Trust

Effect of Trust on Privacy Concerns

Effect of Trust on Price Premiums

Effect of Value Congruence on Privacy Concerns

Effect of Value Congruence on Price Premiums

Hypothesis Summary


Chapter 4 - Research Design and Methodology

Research Design

Survey Research

Non-Profit Survey

Structural Equation Modeling (SEM)

ACLU Pilot study

Planned Parenthood and Reachout for Life Pilot Study

Discussion – Dichotomous or Diverse Websites

For-Profit Survey

Web vs. Paper-Based Survey Discussion


Chapter 5 - Data Collection and Analysis

Sample Size

Data Collection

Scale Validation

Cronbach Alpha

Descriptive Statistics

SEM Model Results

Findings


Chapter 6 - Conclusions

Practical Implications

Contribution

Limitations and Future Research

Concluding Comments


Acknowledgements

Appendix A: Pilot Study—ACLU Survey

Appendix B: Pilot Study—Planned Parenthood Survey

Appendix C: Pilot Study—Reachout for Life Survey

Appendix D: Final Planned Parenthood Survey

Appendix E: Final Reach Out for Life Survey

Appendix F: Final Body Shop Survey

Appendix G: ACLU Pilot Study Results

Appendix H: Covariance Data Matrices

Appendix I: Measurement Model for Confirmatory Factor Analysis

Appendix J: Sample Lisrel Output

References

Index


 

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