The Evolution from Horse to Automobile: A Comparative International Study

by Imes Chiu

Table of Contents


List of Figures

List of Tables


Organization of the Book

Chapter One: Converting Consumers: The Conceptual Dependence of Controversial Artifacts


Social Groups


Black Boxes


History of the Automobile

Domestication of Technology

Chapter Two: Case One: Domesticating the Devil Wagon: The Interchangeability of Muscle and Motor Power

Creating an Anachronism: The Automobile as a Peripheral Object

Pricing the Devil Wagon: The Barrier to Diffusion?

Animating the Mechanical Beast: The Automobile on the Fringes of Society

Dealing with Death Masks and Demons

Capturing the Slaughterer

Punishing Recalcitrant Chauffeurs

Articulating Ambiguity among Automobile Advocates

Unveiling the Unthinking Machines

Invading the Horse Industry

Moving from the Periphery to the Center of Society

Conjuring Interchangeability in Form at a Cheaper Price

Establishing Interchangeability in Operation

Owning an Entire Stable of Horses in One Vehicle

Recognizing Women’s Patronage

Supplanting the Horse

Chapter Three: Case Two: “Breeding” the Jeep: The Conceptualization and Diffusion of the Iron Warhorse

General Overview

Warhorses and Cavalrymen: Interchangeability in Identity

Warhorses and Men of War: Interchangeability in Functional Specifications

The Horse on Trial: Pressures to Motorize

The “Breeding” of a Cavalry Car: Conceptual Origins

Technical Specifications: The Iron Horse in Conceptual Form

The Birth of the Warhorse

Feminine Origins of the Jeep

Displacement of the Horse

Warhorse in Action: The Jeep in World War II

Jeep Raid as Cavalry Raid

Jeep-Cavalry Formation

The All-American Wonder

The GI and the Jeep

Chapter Four: Case Three: Domesticating the Jeep: The Philippines

Surplus Jeeps

The Horse Legacy

World War II in Manila

The Auto Calesa: The Persistence of Practices

Jeepney Kings: The Legacy of the Horse

New King of the Road

Conversion of Institutions: From Machinelike to Homelike Effect, Filipino Style

Chapter Five: When New Things Were Old




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