Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry

by Barbara M. Miller

Table of Contents


Chapter 1: Introduction

Chapter 2: Marketplace Advocacy in Action

Chapter 3: Issue and Marketplace Advocacy

Chapter 4: Model of Marketplace Advocacy Influence

Chapter 5: Methods and Procedures

Chapter 6: Results

Chapter 7: Discussion

Chapter 8: Conclusions

Appendix A: Survey Demographics

Appendix B: Intercorrelations Between Model Variables




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