Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry

by Barbara M. Miller

Table of Contents

Preface

Chapter 1: Introduction

Chapter 2: Marketplace Advocacy in Action

Chapter 3: Issue and Marketplace Advocacy

Chapter 4: Model of Marketplace Advocacy Influence

Chapter 5: Methods and Procedures

Chapter 6: Results

Chapter 7: Discussion

Chapter 8: Conclusions

Appendix A: Survey Demographics

Appendix B: Intercorrelations Between Model Variables

Bibliography

Index


 

© Cambria Press, 2016. Innovative Publisher of Academic Research. /About Us/ Contact Us/ Privacy.