Table of Contents
List of Tables
List of Figures
Chapter 1: Introduction--Surveying The Cyberterrain Of Developing Country Head Of State Web Sites
Public Relations in Context: A Global Overview
Europe
Asia
Africa
Middle East
Summary
Chapter 2: Background
Public Relations and the World Wide Web
Summary
Government Relations
Summary
International Public Relations
The Case Study
Corporate Public Relations
Applying Western Theories around the Globe
Summary
Chapter 3: Public Relations, Propaganda, and Persuasion Theory
Explicating the Relationship between Public Relations, Propaganda, and Persuasion
Relevant Persuasion Theory and Theoretical Underpinnings of IPA Propaganda Devices
Summary
Research Questions and Hypotheses
Chapter 4: Methods of Study
Quantitative Method
Qualitative Method
Narrative Analysis and “Data Rich” Web Sites
Narrative Analysis Criteria
Chapter 5: Quantitative Content Analysis Results
Web Site Frequencies: Dialogic Functionality
Dialogic Function by Communication with Web Sponsors
Web Site Frequencies: Propaganda (neutral) and Impropaganda
Hypotheses Testing
Quantitative Content Analysis Summary
Chapter 6: Narrative Analysis Results
Describing the Typical Homepage
Summary of a “Typical” Homepage
Narrative Analysis Criteria
Country Overview: Philippines
Analysis of President Arroyo’s Homepage
Portraying PGMA
Web Site of Philippines President Arroyo
Identifying a PGMA Web Site Narrative: Language and Paronomasia
A U.S.-Centric Theme
Philippines Domestic Narrative
Summary of PGMA Web Site Emerging Narrative
Country Overview: Latvia
Analysis of Latvian President Freiberga’s Homepage
General Observations: Homepage of Latvian President Vaira Vike- Freiberga
Identifying a Latvian President Web Site Narrative
Legitimacy and Language
A Narrative of Assimilation
The Human Narrative
The President’s Family
Riga Castle’s Playground
A Game
Summary
Country Overview: Nigeria
Analysis of Nigerian President Obasanjo’s Homepage
General Observations: Homepage of Nigerian President Olusegun Obasanjo
Identifying a Nigerian Presidential Web Site Narrative: Achievement
President Obasanjo’s Comparative Strategy with Use of Two-Sided Messages
Open Storefront, Empty Shelves
Summary: The Static Hopeful Narrative
Country Overview: Russia
Analysis of Russian President Putin’s Homepage
Web Site of Russian President Vladimir Putin
Putin as Human Narrative
A Dialogic/Transparent Narrative
Identifying Priorities
The Putin Construct: A Summary
Summary of “Data Rich” Head of State Web Sites
Chapter 7: Discussion
Synthesizing Findings
Identifying Developing Country Head of State Web Site Similarities
Web Site Content and Design
Functional Patterns in Studied Sites
Propaganda Usage by Heads of State
Transcending Boundaries with Propaganda (neutral) on the Web
Explicating Impropaganda
Toward Answering the Research Questions
Hypotheses
Research Questions
Testing a Prototype Model of Public Relations, Propaganda, and
Persuasion
Limitations of This Study and Directions for Future Research
Appendix A: Propaganda Device Descriptions
Appendix B: Coding sheet for Government/Presidential Web sites — Developing Countries
Appendix C: Email Copy to Head of State Sponsors and AA-IRB Approval
Appendix D: Qualitative Coding Sheet with Annotated Descriptions
Appendix E: Responses from Head of State Web Site Sponsors
Bibliography
Index
