E-commerce and Export Performance

by Munib Karavdic


The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library.


© Cambria Press, 2020. Innovative Publisher of Academic Research. /About Us/ Contact Us/ Privacy.