Farmers' Markets: Success, Failure, and Management Ecology

by Garry Stephenson


"In the end, farmers markets are about community relationships-between farmers and consumers, managers and vendors, government agencies and managers, or community organizations/businesses and market boards. They are complex and dynamic. They are what both make farmers markets so inviting and wonderful, and what burn some managers (and markets) out. But, if I were a betting woman, I'd say farmers markets are here to stay. Dr. Stephenson's contribution with this book allows us, whether we are managers, researchers, farmers or eaters, to understand how all community members can work in concert, to make this institution a healthy and vibrant part of a sustainable food system." - Gail Feenstra, Food Systems Analyst, Sustainable Agriculture Research & Education Program/Agricultural Sustainability Institute, University of California, Davis


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