Web Site Public Relations: How Corporations Build and Maintain Relationships Online

by Mihaela Vorvoreanu


"The advent of what has come to be called Web 2.0 makes this book even more important than it would have been when older Web technologies dominated because Web 2.0 includes such things as user-powered content sites, and the like...This book will be invaluable for teachers and practitioners who find old-fashioned sender or message-centered approaches to homepages wanting. Those who just want to better understand their own Internet experience may find this well-written book even more valuable and a pleasure to read." - Carl Botan, Professor and Director PhD Program in Health and Strategic Communication, George Mason University


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