Processing Web Ads: The Effects of Animation and Arousing Content

by Yongkuk Chung

Reviews

"This book expands our knowledge of how people process internet advertising. It adds significantly to our understanding of how to present information on the web in ways which elicit automatic attention and reduce the level of effort that the user must expend to understand, store, and later retrieve that information." – Annie Lang, Professor, Department of Telecommunications, Indiana University


 

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