Contents Tourism in Japan: Pilgrimages to “Sacred Sites” of Popular Culture

by Philip Seaton, Takayoshi Yamamura, Akiko Sugawa-Shimada, and Kyungjae Jang


"The book provides a succinct history of Japanese tourism [and] also skillfully illustrates the painful history of bubble-era tourism excess." — The Japan Times

“This may be the best book ever written on tourism in Japan! This work is one of the most important subjects in contemporary tourism studies and Japan studies, perhaps a forerunner of things that are also happening in the Korean and Chinese worlds and elsewhere, which makes it doubly important. This book is comprehensive in many ways. It is historically complete, from prehistory up to the contemporary Internet. It covers many different kinds of domestic tourism in all areas of the country. It covers a huge range of institutions involved in promoting, financing and operating tourism and fan clubs. It is well organized and very well written. It is comprehensively illustrated with good photographs and diagrams. A marvelous and fascinating book!” —Nelson Graburn, University of California, Berkeley

“This is a much-needed, welcome contribution to the field of film-induced tourism and pop culture studies, which the authors have expanded to give us a broader understanding of ‘media’ and tourism. We are privileged to be able to include this work into the English-language literature. While set in a Japanese context, contents tourism can and should be more widely understood and applied, and this book helps fill that gap as an eminently readable, legible and rigorous study that incorporates Western as well as Asian sensibilities and comprehension.” —Sue Beeton, William Angliss Institute, Australia

“This book provides a fascinating exploration of the ways in which diversified Japanese media-induced tourism has historically and geographically developed and evolved. It also offers a new perspective on the convergence of tourism and popular culture by introducing a new term, contents tourism, which originated in Japan to represent tourism induced by various creative elements of popular culture forms. The book’s compelling analysis of media-induced tourism using a case study of an entire nation, Japan, makes this important book of great interest to a wide readership.” —Chieko Iwashita, Takasaki University of Commerce, Japan

“This book will lead you into the complex and fascinating world of Japanese contents tourism. It follows its players and patterns in the twentieth century with examples from throughout the country to show the historical roots of this ‘new’ type of tourism while also emphasizing the radical changes in the twenty-first century. The research in this book impresses with its clarity and comprehensiveness and is both well grounded in regional studies and theoretically thought-provoking. It will be an important source for everyone interested in tourism and popular culture.” —Carolin Funck, Hiroshima University, Japan


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