Preattentive Processing of Web Advertising

by Chan Yun Yoo

About Chan Yun Yoo

Chan Yun Yoo is Assistant Professor in the School of Journalism and Telecommunications at the University of Kentucky. He earned his Ph.D. in advertising from the University of Texas at Austin, his M.A. in advertising from the University of Texas at Austin and his B.A. in Journalism and Mass Communications from Hanyang University, Seoul, Korea. During his graduate studies, he presented a number of research papers at academic conferences of American Academy of Advertising, Association for Education in Journalism and Mass Communication, International Communication Association, and Society for Consumer Psychology. His research also appeared in the Journal of Interactive Marketing, the International Journal of Advertising, and the Journal of Interactive Advertising.

As an expert in online advertising, Dr. Yoo’s work has been cited in The New York Times and MIT Tech Review, and by ABC News.


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