The Online Customer: New Data Mining and Marketing Approaches

by Yinghui Yang

About Yinghui Yang

Yinghui (Catherine) Yang is Assistant Professor at the Graduate School of Management at University of California at Davis. She earned her Ph.D. in Operations and Information management from The Wharton School of Business at the University of Pennsylvania.

Professor Yang focuses her research in the field of data mining and Internet marketing. Her research has been published in IEEE Transactions on Knowledge and Data Engineering, Journal of Electronic Commerce Research, Proceedings of the IEEE International Conference on Data Mining, Proceedings of the Intl. World Wide Web Conference, Proceedings of the Workshop on Information Technology and Systems and many others.


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