Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective

by Chuanlan Liu

About Chuanlan Liu

Chuanlan Liu is Assistant Professor at Louisiana State University in the Division of Textile Science, Apparel Design, and Merchandising. She holds a PhD from Auburn University and her research interests include consumer coping and consumption adjustment, consumer decision-making and shopping behavior in both traditional and online environments; clothing behavior and retail apparel merchandising; Internet and multi-channel retailing, and retail marketing strategies.


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