Processing Web Ads: The Effects of Animation and Arousing Content

by Yongkuk Chung

About Yongkuk Chung

Yongkuk Chung is lecturer in the Graduate School of Mass Communication at Sogang University, Seoul, Korea. Dr. Chung earned his Ph.D. from Indiana University. His research interests include the investigation of consumer’s cognitive, emotional, and physiological response to Internet and electronic media.


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