Cambria Publications > Internet Marketing

E-commerce and Export Performance

Munib Karavdic

ISBN: 9781934043189

One of the first studies to cast light on the important relationship that has developed between e-commerce and export. Read More..

Modeling Consumer Adoption of the Internet as a Shopping Medium:

An Integrated Perspective

Chuanlan Liu

ISBN: 9781934043158

This book employs one of the largest national online samples ever utilized in this area of research. Read More..

The Online Customer:

New Data Mining and Marketing Approaches

Yinghui Yang

ISBN: 9781934043066

Represents a significant advance in the field of marketing theory, segmentation, data mining, and customer response analysis. Read More..

Preattentive Processing of Web Advertising

Chan Yun Yoo

ISBN: 9781934043639

"... will be widely cited ... a springboard for new ways of conceptualizing advertising in increasingly new, nontraditional media forms." Read More..

Processing Web Ads:

The Effects of Animation and Arousing Content

Yongkuk Chung

ISBN: 9781934043240

Expands our knowledge of how people process internet advertising and adds significantly to our understanding of how to present information on the web. Read More..

Social Network Structures and the Internet:

Collective Dynamics in Virtual Communities

Dongyoung Sohn

ISBN: 9781604975369

Social networking sites are getting more and more attention these days from the business sector, and companies are eager to find ways to use them for business opportunities. This innovative book details the implications of the collective social dynamics in a computer-mediated environment on advertising, business, and communication in general. Read More..

Value Congruence and Trust Online:

Their Impact on Privacy and Price Premiums

Joseph Cazier

ISBN: 9781934043028

Provides new insights for businesses to prosper in the internet age. Read More..

To Vary or Not?

The Effects of Ad Variation on the Web

Sang Yeal Lee and S. Shyam Sundar

ISBN: 9780977356799

A singular work that represents a standard of how meaningful advertising research should be conducted. An excellent resource for those in the fields of Business and Communications. Read More..

Web Site Public Relations:

How Corporations Build and Maintain Relationships Online

Mihaela Vorvoreanu

ISBN: 9781604975284

Original and rigorous, this book steps in to fill the void of research on corporate relationships with the public using the Web. This seminal book will help move Web site research and use toward a more professional and theoretic foundation. Read More..