How Corporations Build and Maintain Relationships Online
Original and rigorous, this book steps in to fill the void of research on corporate relationships with the public using the Web. This seminal book will help move Web site research and use toward a more professional and theoretic foundation.
"... will be widely cited ... a springboard for new ways of conceptualizing advertising in increasingly new, nontraditional media forms."
The Effects of Ad Variation on the Web
A singular work that represents a standard of how meaningful advertising research should be conducted. An excellent resource for those in the fields of Business and Communications.
An Integrated Perspective
This book employs one of the largest national online samples ever utilized in this area of research.