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Social Network Structures and the Internet:

Collective Dynamics in Virtual Communities
Dongyoung Sohn
ISBN: 9781604975369

Social networking sites are getting more and more attention these days from the business sector, and companies are eager to find ways to use them for business opportunities. This innovative book details the implications of the collective social dynamics in a computer-mediated environment on advertising, business, and communication in general. Read More..

Value Congruence and Trust Online:

Their Impact on Privacy and Price Premiums
Joseph Cazier
ISBN: 9781934043028

Provides new insights for businesses to prosper in the internet age. Read More..

Web Site Public Relations:

How Corporations Build and Maintain Relationships Online
Mihaela Vorvoreanu
ISBN: 9781604975284

Original and rigorous, this book steps in to fill the void of research on corporate relationships with the public using the Web. This seminal book will help move Web site research and use toward a more professional and theoretic foundation. Read More..

Preattentive Processing of Web Advertising

Chan Yun Yoo
ISBN: 9781934043639

"... will be widely cited ... a springboard for new ways of conceptualizing advertising in increasingly new, nontraditional media forms." Read More..

To Vary or Not?

The Effects of Ad Variation on the Web
Sang Yeal Lee and S. Shyam Sundar
ISBN: 9780977356799

A singular work that represents a standard of how meaningful advertising research should be conducted. An excellent resource for those in the fields of Business and Communications. Read More..

Modeling Consumer Adoption of the Internet as a Shopping Medium:

An Integrated Perspective
Chuanlan Liu
ISBN: 9781934043158

This book employs one of the largest national online samples ever utilized in this area of research. Read More..

Processing Web Ads:

The Effects of Animation and Arousing Content
Yongkuk Chung
ISBN: 9781934043240

Expands our knowledge of how people process internet advertising and adds significantly to our understanding of how to present information on the web. Read More..

The Online Customer:

New Data Mining and Marketing Approaches
Yinghui Yang
ISBN: 9781934043066

Represents a significant advance in the field of marketing theory, segmentation, data mining, and customer response analysis. Read More..

E-commerce and Export Performance

Munib Karavdic
ISBN: 9781934043189

One of the first studies to cast light on the important relationship that has developed between e-commerce and export. Read More..

 

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