Displaying books in Internet Marketing
Social networking sites are getting more and more attention these days from the business sector, and companies are eager to find ways to use them for business opportunities. This innovative book details the implications of the collective social dynamics in a computer-mediated environment on advertising, business, and communication in general. Read More..
Provides new insights for businesses to prosper in the internet age. Read More..
Original and rigorous, this book steps in to fill the void of research on corporate relationships with the public using the Web. This seminal book will help move Web site research and use toward a more professional and theoretic foundation. Read More..
"... will be widely cited ... a springboard for new ways of conceptualizing advertising in increasingly new, nontraditional media forms." Read More..
A singular work that represents a standard of how meaningful advertising research should be conducted. An excellent resource for those in the fields of Business and Communications. Read More..
This book employs one of the largest national online samples ever utilized in this area of research. Read More..
Expands our knowledge of how people process internet advertising and adds significantly to our understanding of how to present information on the web. Read More..
Represents a significant advance in the field of marketing theory, segmentation, data mining, and customer response analysis. Read More..
One of the first studies to cast light on the important relationship that has developed between e-commerce and export. Read More..
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