Cambria Publications > Internet Marketing

Value Congruence and Trust Online:

Their Impact on Privacy and Price Premiums

Joseph Cazier

ISBN: 9781934043028

Provides new insights for businesses to prosper in the internet age. Read More..

Preattentive Processing of Web Advertising

Chan Yun Yoo

ISBN: 9781934043639

"... will be widely cited ... a springboard for new ways of conceptualizing advertising in increasingly new, nontraditional media forms." Read More..

To Vary or Not?

The Effects of Ad Variation on the Web

Sang Yeal Lee and S. Shyam Sundar

ISBN: 9780977356799

A singular work that represents a standard of how meaningful advertising research should be conducted. An excellent resource for those in the fields of Business and Communications. Read More..

Modeling Consumer Adoption of the Internet as a Shopping Medium:

An Integrated Perspective

Chuanlan Liu

ISBN: 9781934043158

This book employs one of the largest national online samples ever utilized in this area of research. Read More..

Processing Web Ads:

The Effects of Animation and Arousing Content

Yongkuk Chung

ISBN: 9781934043240

Expands our knowledge of how people process internet advertising and adds significantly to our understanding of how to present information on the web. Read More..

The Online Customer:

New Data Mining and Marketing Approaches

Yinghui Yang

ISBN: 9781934043066

Represents a significant advance in the field of marketing theory, segmentation, data mining, and customer response analysis. Read More..

E-commerce and Export Performance

Munib Karavdic

ISBN: 9781934043189

One of the first studies to cast light on the important relationship that has developed between e-commerce and export. Read More..