
Value Congruence and Trust Online:
Their Impact on Privacy and Price Premiums
Joseph Cazier
ISBN: 9781934043028
Provides new insights for businesses to prosper in the internet age. Read More..
Displaying books in Internet Marketing
Provides new insights for businesses to prosper in the internet age. Read More..
"... will be widely cited ... a springboard for new ways of conceptualizing advertising in increasingly new, nontraditional media forms." Read More..
A singular work that represents a standard of how meaningful advertising research should be conducted. An excellent resource for those in the fields of Business and Communications. Read More..
This book employs one of the largest national online samples ever utilized in this area of research. Read More..
Expands our knowledge of how people process internet advertising and adds significantly to our understanding of how to present information on the web. Read More..
Represents a significant advance in the field of marketing theory, segmentation, data mining, and customer response analysis. Read More..
One of the first studies to cast light on the important relationship that has developed between e-commerce and export. Read More..
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