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Globalization and Public Relations in Postcolonial Nations:

Challenges and Opportunities
Patricia A. Curtin and T. Kenn Gaither
ISBN: 9781604978162

As the debate over the benefits of globalization continues unabated, there is a need for public relations scholarship to engage in that debate by challenging existing paradigms and theories. This book outlines not only a wide ranging set of issues raised by globalization in postcolonial nations, it ties those issues to public relations campaigns that are both alleviating and exacerbating those issues. Read More..

Marketplace Advocacy Campaigns:

Generating Public Support for Business and Industry
Barbara M. Miller
ISBN: 9781604977899

Marketplace advocacy is often considered a controversial form of public relations/advertising because it moves beyond the traditional realm of promoting an organization’s image, product, or service, into efforts to communicate an organization’s position on an issue or societal concern. Despite the proliferation of marketplace advocacy campaigns, there has been little professional or academic research published. This study develops a model and presents an historical account and case studies on this understudied controversial form of PR and advertising Read More..

The Imprint of Business Norms on American Education

Dameon V. Alexander
ISBN: 9781604977943

This study demonstrates that social business norms penetrate the learning processes affecting school administration, instruction, and pupil conceptions of knowledge. Traditional forms of education are revealed to be in competition with other forms of education, such as training for employable and transferable social skills where the virtual high technology age is perceived as a contributor to rapid social change. Ultimately, three contextual themes emerge from the data: entrepreneur ethics, social skills, and technology; all of these are indications of how business mores are apparent in education. Read More..

Value Congruence and Trust Online:

Their Impact on Privacy and Price Premiums
Joseph Cazier
ISBN: 9781934043028

Provides new insights for businesses to prosper in the internet age. Read More..

Corporate Governance & Organization Life Cycle:

The Changing Role and Composition of the Board of Directors
Olivier P. Roche
ISBN: 9781604976281

Corporate governance issues are at the center of the current financial meltdown. This research delivers valuable insights on directors’ motivations to join a board and on the meaning of two key directors’ selection criteria (i.e., required board experience and independence). Anyone interested in corporate governance and research in this field would benefit from the theoretical framework developed in this book. Read More..

Why Companies Do Not Pursue Attractive Mergers and Acquisitions

Richard B. Connell
ISBN: 9781604975574

Little, if any, research identifies why merger and acquisition opportunities are not pursued in the period after candidates are analysed and found to be attractive but before negotiations begin. This study addresses this period by developing a theoretical framework of the variables that intervene to reverse decisions to pursue apparently attractive candidates before negotiations begin. Read More..

Assessing Emotional Intelligence:

A Competency Framework for the Development of Standards for Soft Skills
Peter Carblis
ISBN: 9781604975482

In this groundbreaking book, the author advocates that many relational collapses are the result of ineptitude rather than the ill will. That is, they are the result of a lack of skills rather than a lack of goodwill. To put it in the way that will be addressed in this book, many of society’s relational problems may be competency related. Read More..

Indian Entrepreneurs in Silicon Valley:

The Making of a Transnational Techno-Capitalist Class
Monica R. Biradavolu
ISBN: 9781604975277

This innovative study examines the emergence and growing power of a new group of immigrant Indians to the United States: the transnational techno-capitalist class of entrepreneurs operating at the upper echelons of the hi-tech industry in Silicon Valley and Bangalore. Read More..

The Role of International Exhibitions in Britain, 1850–1910:

Perceptions of Economic Decline and the Technical Education Issue
Anthony Edwards
ISBN: 9781604975307

This unique book systematically explores the relationship between participation in international exhibitions, the state of the economy, and the issue of technical education from a British perspective. Read More..

Television Advertising that Works:

An Analysis of Commercials from Effective Campaigns
Stephen Marshall and Marilyn Roberts
ISBN: 9781604975130

Using rigorous content analysis, this study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. Read More..

 

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