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Economic Benefits of Ethnolinguistic Diversity:

Implications for International Political Economy
Agnieszka Aleksy-Szucsich
ISBN: 9781604975345

Original and groundbreaking, this book adds a new dimension to the fields of both international political economy and to international political finance. This book promises to steer international political economy in a new direction. Read More..

Television Advertising that Works:

An Analysis of Commercials from Effective Campaigns
Stephen Marshall and Marilyn Roberts
ISBN: 9781604975130

Using rigorous content analysis, this study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. Read More..

Effective Customer Relationship Management:

How Emotion Drives Sustainable Success
Amy Sauers
ISBN: 9781604975147

This innovative book investigates the reason for relationship marketing’s failure, and uncovers that this failure is not due solely to CRM (customer relationship management) IT implementation and strategy problems. Read More..

Web Site Public Relations:

How Corporations Build and Maintain Relationships Online
Mihaela Vorvoreanu
ISBN: 9781604975284

Original and rigorous, this book steps in to fill the void of research on corporate relationships with the public using the Web. This seminal book will help move Web site research and use toward a more professional and theoretic foundation. Read More..

Farmers' Markets:

Success, Failure, and Management Ecology
Garry Stephenson
ISBN: 9781604975093

This is the only book presently available that investigates the current phenomenal growth of farmers’ markets in the U.S. The book incorporates both the academic and the practical. It will be an important reference to students and researchers across disciplines with interests in food system research, as well as practitioners managing or working with farmers’ markets. Read More..

The Local Economic Impact of Wal-Mart

Michael J. Hicks
ISBN: 9781934043387

While there have been other books on Wal-Mart, none has provided scholarly economic analysis of the impact of this retail giant. This is the first book to fill this gap with a critical review of the existing literature; it also provides additional empirical evidence which highlight important questions. Read More..

Cross-Border Cultural Production:

Economic Runaway or Globalization?
Janet Wasko and Mary Erickson
ISBN: 9781934043783

This collection of essays by noted experts in the field examines the economic, political and cultural roles that television and film play in our society and how international production has influenced those roles. Read More..

Watermarking in Audio:

Key Techniques and Technologies
Xing He
ISBN: 9781604975017

This will serve as an essential reference to the scientists and researchers in digital audio and related fields, including engineering and information technology. Read More..

Veblen in Plain English:

A Complete Introduction to Thorstein Veblen's Economics
Ken McCormick
ISBN: 9781934043455

"Direct, lucid and succinct, ... succeed[s] marvelously in presenting a coherent presentation of Veblen's system of thought." - Journal of Economic Issues Read More..

Preattentive Processing of Web Advertising

Chan Yun Yoo
ISBN: 9781934043639

"... will be widely cited ... a springboard for new ways of conceptualizing advertising in increasingly new, nontraditional media forms." Read More..

 

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