Cambria Publications > Business

Displaying books in Business

Sort By: Title  Author  Date 

Effective Customer Relationship Management:

How Emotion Drives Sustainable Success
Amy Sauers
ISBN: 9781604975147

This innovative book investigates the reason for relationship marketing’s failure, and uncovers that this failure is not due solely to CRM (customer relationship management) IT implementation and strategy problems. Read More..

Web Site Public Relations:

How Corporations Build and Maintain Relationships Online
Mihaela Vorvoreanu
ISBN: 9781604975284

Original and rigorous, this book steps in to fill the void of research on corporate relationships with the public using the Web. This seminal book will help move Web site research and use toward a more professional and theoretic foundation. Read More..

Farmers' Markets:

Success, Failure, and Management Ecology
Garry Stephenson
ISBN: 9781604975093

This is the only book presently available that investigates the current phenomenal growth of farmers’ markets in the U.S. The book incorporates both the academic and the practical. It will be an important reference to students and researchers across disciplines with interests in food system research, as well as practitioners managing or working with farmers’ markets. Read More..

The Local Economic Impact of Wal-Mart

Michael J. Hicks
ISBN: 9781934043387

While there have been other books on Wal-Mart, none has provided scholarly economic analysis of the impact of this retail giant. This is the first book to fill this gap with a critical review of the existing literature; it also provides additional empirical evidence which highlight important questions. Read More..

Veblen in Plain English:

A Complete Introduction to Thorstein Veblen's Economics
Ken McCormick
ISBN: 9781934043455

"Direct, lucid and succinct, ... succeed[s] marvelously in presenting a coherent presentation of Veblen's system of thought." - Journal of Economic Issues Read More..

Preattentive Processing of Web Advertising

Chan Yun Yoo
ISBN: 9781934043639

"... will be widely cited ... a springboard for new ways of conceptualizing advertising in increasingly new, nontraditional media forms." Read More..

To Vary or Not?

The Effects of Ad Variation on the Web
Sang Yeal Lee and S. Shyam Sundar
ISBN: 9780977356799

A singular work that represents a standard of how meaningful advertising research should be conducted. An excellent resource for those in the fields of Business and Communications. Read More..

Modeling Consumer Adoption of the Internet as a Shopping Medium:

An Integrated Perspective
Chuanlan Liu
ISBN: 9781934043158

This book employs one of the largest national online samples ever utilized in this area of research. Read More..

Application of the SCOR Model in Supply Chain Management

Rolf G. Poluha
ISBN: 9781934043233

As the first exploratory contribution to the scientific examination of the SCOR model, this book is critical for all collections in Business and Logistics. Read More..

Processing Web Ads:

The Effects of Animation and Arousing Content
Yongkuk Chung
ISBN: 9781934043240

Expands our knowledge of how people process internet advertising and adds significantly to our understanding of how to present information on the web. Read More..

 

© Cambria Press, 2016. Innovative Publisher of Academic Research. /About Us/ Contact Us/ Privacy.