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To Vary or Not?

The Effects of Ad Variation on the Web
Sang Yeal Lee and S. Shyam Sundar
ISBN: 9780977356799

A singular work that represents a standard of how meaningful advertising research should be conducted. An excellent resource for those in the fields of Business and Communications. Read More..

Modeling Consumer Adoption of the Internet as a Shopping Medium:

An Integrated Perspective
Chuanlan Liu
ISBN: 9781934043158

This book employs one of the largest national online samples ever utilized in this area of research. Read More..

Application of the SCOR Model in Supply Chain Management

Rolf G. Poluha
ISBN: 9781934043233

As the first exploratory contribution to the scientific examination of the SCOR model, this book is critical for all collections in Business and Logistics. Read More..

Processing Web Ads:

The Effects of Animation and Arousing Content
Yongkuk Chung
ISBN: 9781934043240

Expands our knowledge of how people process internet advertising and adds significantly to our understanding of how to present information on the web. Read More..

Veblen in Plain English:

A Complete Introduction to Thorstein Veblen's Economics (Paperback)
Ken McCormick
ISBN: 9780977356768

"Valuable for students in the history of economics and the social sciences who are looking for a clear, concise guide ... Recommended." - CHOICE Read More..

The Online Customer:

New Data Mining and Marketing Approaches
Yinghui Yang
ISBN: 9781934043066

Represents a significant advance in the field of marketing theory, segmentation, data mining, and customer response analysis. Read More..

E-commerce and Export Performance

Munib Karavdic
ISBN: 9781934043189

One of the first studies to cast light on the important relationship that has developed between e-commerce and export. Read More..

 

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