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Displaying 49 to 52 of 81 of books in New! in order of Title.

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The Male Empire Under the Female Gaze:

The British Raj and the Memsahib
Susmita Roye and Rajeshwar Mittapalli
ISBN: 9781604978438

This book argues that although the memsahib’s female gaze has been spoken of, it has not been adequately emphasized and examined. Aiming at filling that gap by uncovering the world of British India as seen and shown by white women in colonial as well as postcolonial literatures, this compilation brings together scholarly essays on memsahibs’ literature and Raj writings, including men’s writings about memsahibs, spanning from before India’s independence to the post-Independence period. Read More..

Marketplace Advocacy Campaigns:

Generating Public Support for Business and Industry
Barbara M. Miller
ISBN: 9781604977899

Marketplace advocacy is often considered a controversial form of public relations/advertising because it moves beyond the traditional realm of promoting an organization’s image, product, or service, into efforts to communicate an organization’s position on an issue or societal concern. Despite the proliferation of marketplace advocacy campaigns, there has been little professional or academic research published. This study develops a model and presents an historical account and case studies on this understudied controversial form of PR and advertising Read More..

North Korea Demystified

Han S. Park
ISBN: 9781604978148

Whereas other studies of North Korea most often rely merely on available secondary resources (e.g., texts, films etc.) rather than firsthand experience or interviews in supporting central claims, this edited volume, led by foremost North Korean expert Dr. Han S. Park, has the unprecedented advantage of all its contributors having actually spent a considerable amount of time “on the ground” in North Korea gathering information for their research. This is also the first volume to address the succession of Kim Jong Un. Read More..

On China By India:

From Civilization to Nation-State
Chih-yu Shih, Swaran Singh, and Reena Marwah
ISBN: 9781604978063

This groundbreaking collection is the first of its kind to examine China studies from a perspective that is not Western.The book is a report of the first stage of findings on how views on China and the intellectual history of China studies have been embedded in India’s modern history and its evolving self-knowledge as a nation-state. The rise of India and China has caused intellectuals of both countries to become increasingly conscious of each other. Read More..