Using rigorous content analysis, this study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. Read More..
This innovative book investigates the reason for relationship marketing’s failure, and uncovers that this failure is not due solely to CRM (customer relationship management) IT implementation and strategy problems. Read More..
Original and rigorous, this book steps in to fill the void of research on corporate relationships with the public using the Web. This seminal book will help move Web site research and use toward a more professional and theoretic foundation. Read More..
This is the only book presently available that investigates the current phenomenal growth of farmers’ markets in the U.S. The book incorporates both the academic and the practical. It will be an important reference to students and researchers across disciplines with interests in food system research, as well as practitioners managing or working with farmers’ markets. Read More..
