Business Textbooks

Cambria Press publishes Marketing in the AI Era, a five-volume textbook series by Paul S. Richardson, PhD, Professor of Marketing at Niagara University — a complete marketing curriculum built for the era in which marketers work alongside artificial intelligence.

The series pairs each textbook with a live AI studio platform. In every course, students share a desk with an AI collaborator that drafts brilliantly, works tirelessly, and — by design, on a schedule — is confidently wrong. The pedagogy is built on that tension: students learn to direct the machine, verify its work, and sign only what they have checked. Each volume seats the reader in a different chair of the modern marketing organization — the agency desk, the publisher’s chair, the analyst’s desk, the strategist’s seat — with an introductory volume that opens the door to all four.

The five volumes are Introduction to Marketing in the AI Era, Integrated Marketing Communications in the AI Era, Content Marketing in the AI Era, Marketing Analytics in the AI Era, and Marketing Strategy in the AI Era. Courses may be adopted individually or as a program, taught face-to-face or fully online, and used as standalone texts or alongside the standard textbook a course already assigns; each book includes a registration code for its studio.

The series has its own home, with sample chapters, course details, and a preview program for instructors: www.marketingintheaiera.ai.

Visit the Series Site